* Value-led
* Research-backed
* Customer-centric
* Value-led * Research-backed * Customer-centric
“She was a valuable asset to our team, reliably jumping in to help research and understand our addressable market, and provide recommendations to the team on how to best communicate our value in a way that resonates with them. I worked personally with Salma on many of our company’s marketing site projects, building landing pages, revamping our website’s messaging and positioning, and moving our brand forward.”