Writing stories that resonate
* Value-led
* Research-backed
* Customer-centric
* Value-led * Research-backed * Customer-centric
Quick links to some impactful projects:
Community feature go-to-market launch
I managed the messaging & positioning arm of all features, developing product stories that are benefit driven and value focused. Here is an example of the cornerstone piece of content for the community feature go-to-market campaign, where I managed the creation and delivery of all community related content including the blog post, feature page, internal messaging guide, GTM trainings, email campaigns, social and UX copy.
“As both a writer and a Product Marketing Manager, she brings a unique blend of creativity and strategic insight...Salma’s ability to understand new product features quickly and deeply is truly remarkable. She doesn’t just grasp the technical aspects; she understands the value and potential impact for our customers. This skill enables her to craft messaging that is not only exciting and compelling but also clear and accessible to a wide audience.”
Selling platform migration capabilities
As a founding PMM I also led the research arm to bring customer centricity at the forefront of our product and marketing strategies. I conducted customer and win/loss research into Uscreen’s migration capabilities to help the sales & marketing teams leverage it as a competitive advantage. I worked cross functionally with the growth, sales, migration, and content teams to produce sales enablement material and new marketing pages, leveraging this service as a competitive advantage.
What’s it like to work with me
Product storytelling
My background in content marketing before I became a PMM made me the go-to person to produce impactful, high-quality copy for Uscreen’s feature pages. I collaborated with the Senior Growth PM to consistently update and refine feature pages to ensure it is benefit-driven and the value is clearly communicated and resonates with what our target audience needs.
Hi! I’m Salma, a content writer turned product marketer. I’m innately curious and love storytelling in all its forms, which is how I found myself working in the creator economy.
I’m passionate about writing, research, and connecting the dots. I blend my creative, analytical, and strategic mindsets to write stories that resonate with my audience and spot patterns that improve messaging, positioning, and product strategies.
“Salma has an exceptional talent for turning complex product features into clear, compelling stories that resonate with both customers and internal teams. Whether she’s crafting website copy, or sales enablement content, her ability to understand what matters most to the audience is unparalleled. She doesn’t just create content—she creates value, bridging the gap between what customers need and what businesses offer.
What sets Salma apart is her dedication to research and insights. She has a knack for uncovering customer pain points, mapping the buyer’s journey, and identifying opportunities for growth. This analytical mindset, combined with her storytelling skills, makes her a rare find—someone who can connect strategy with execution seamlessly.
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“Salma’s foundation in research and content marketing made an immediate difference. She accelerated our delivery of high-impact customer and product insights and played a key role in strengthening our messaging across channels.
Salma quickly became a trusted partner for Product Managers, supporting key feature launches with end-to-end ownership of messaging creation, go-to-market planning, and execution. She’s the kind of person who sees a challenge and dives right in, bringing a unique mix of skills as a researcher, storyteller, and strategist, pinpointing what matters most to customers and crafting messaging that resonates. ”
